I crafted a printed card deck and boxes for the U.S. Surgeon General to hand out on his Made to Connect Tour to colleges and universities around America to talk with students about loneliness and social isolation. The cards provide small example actions for someone to take as part of the [5 for 5 Challenge](https://www.hhs.gov/surgeongeneral/priorities/connection/challenge/index.html), where participants take 5 minutes for 5 days to practice social connection exercises. The printed deck is a counterpart to a digital deck available [here](https://www.hhs.gov/surgeongeneral/priorities/connection/cards/index.html).

I developed printed prototypes of the cards that would be given out at the events on a home printer before they were made to test out sizing for print. The final cards are given out without a box, so since there would only be 20 boxes ever made, I created a dieline and lasercut the packaging that Vivek would carry around to the events.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F347f76c1-613a-48b5-bde5-8a5e0ac09836.jpg?alt=media&token=9aa0bb28-fd4d-4b23-9f38-ea0772ad31e6","id":"347f76c1-613a-48b5-bde5-8a5e0ac09836","width":2000,"height":1333,"filename":"IMG_9978-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fe8fe8dd4-1455-4e18-819c-ce2545289b28.jpg?alt=media&token=838c2280-978d-45f1-b965-82ed9e9374f2","id":"e8fe8dd4-1455-4e18-819c-ce2545289b28","width":2000,"height":1333,"filename":"IMG_9980-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F92d8936a-a525-4baf-a7f2-8e10e2efc12e.jpg?alt=media&token=e9980661-8853-4d15-9021-915cff764900","id":"92d8936a-a525-4baf-a7f2-8e10e2efc12e","width":2000,"height":1333,"filename":"IMG_9972-Edit-2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fc558f74a-5213-4d99-9dc5-55e06521736a.jpg?alt=media&token=e5f400df-1496-4824-ab79-d73e82eeaaef","id":"c558f74a-5213-4d99-9dc5-55e06521736a","width":2000,"height":1333,"filename":"IMG_9965-Edit.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F283e1513-5f60-4b2c-a1ae-0fa358f3d082.jpg?alt=media&token=dc54acaa-5b82-4973-ae56-79000dadad3d","id":"283e1513-5f60-4b2c-a1ae-0fa358f3d082","width":2000,"height":1333,"filename":"IMG_9963-Edit.jpg","type":"image/jpeg","caption":"","border":false}]}
```

The digital cards were first sketched as only ever digital, and I created the illustrations in 3D using Spline. The style mimicked the look of our style for the Social connection and Loneliness advisory work. All of the scenes were exporting to static images for the printed cards, below are some of my favorites.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F7424f866-3284-4a50-87d5-34c54372b986.jpg?alt=media&token=0eef7e9c-4b29-49c9-84e1-750e513b7fea","id":"7424f866-3284-4a50-87d5-34c54372b986","width":2200,"height":1509,"filename":"Full Scenes 01.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fbb05139c-5669-426b-a56b-83d205d61f97.jpg?alt=media&token=9b20e725-6e9f-48f1-8dcd-545bcc48ffaa","id":"bb05139c-5669-426b-a56b-83d205d61f97","width":2200,"height":1509,"filename":"Full Scenes 02.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fdf490597-f6f0-4980-bf6d-00383e82bf03.jpg?alt=media&token=9ba15f89-fd13-4257-986f-dd31c67d8c32","id":"df490597-f6f0-4980-bf6d-00383e82bf03","width":2200,"height":1509,"filename":"Full Scenes 03.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F731e78bf-904f-41fb-883c-dbebdc368bda.jpg?alt=media&token=a4f1cedb-ac4d-45ba-968a-b17db57639d7","id":"731e78bf-904f-41fb-883c-dbebdc368bda","width":2200,"height":1509,"filename":"Full Scenes 08.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F337038df-2db7-4191-a071-884f9cf73717.jpg?alt=media&token=a9e3ef93-1e96-4f51-a8e0-527c51e32017","id":"337038df-2db7-4191-a071-884f9cf73717","width":2200,"height":1509,"filename":"Full Scenes 06.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fbe6088cc-c186-4f2e-9e15-e1b6403038f4.jpg?alt=media&token=cae55804-9ac8-4821-b30c-3d1113550d41","id":"be6088cc-c186-4f2e-9e15-e1b6403038f4","width":2200,"height":1509,"filename":"Full Scenes 10.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F5ceee57a-aa62-4e47-9055-98a95afa8352.jpg?alt=media&token=6d14165c-5281-4590-a1fa-e9a65c4a3140","id":"5ceee57a-aa62-4e47-9055-98a95afa8352","width":2200,"height":1509,"filename":"Full Scenes 11.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F572e03af-10c6-4921-ae01-4c3036bc0c79.jpg?alt=media&token=1c5a6d7d-98d3-4815-9dce-0206d3223089","id":"572e03af-10c6-4921-ae01-4c3036bc0c79","width":2200,"height":1509,"filename":"Full Scenes 09.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F98f7b6fd-dd4e-4c36-8046-b4959068b5bb.jpg?alt=media&token=a15ec070-0c23-46c4-8f76-26ddf461fdcb","id":"98f7b6fd-dd4e-4c36-8046-b4959068b5bb","width":2200,"height":1509,"filename":"Full Scenes 07.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F3b57788f-2ef8-4cea-a1b6-38924d8ebb90.jpg?alt=media&token=366d1775-661f-468a-a09b-09eef9502e40","id":"3b57788f-2ef8-4cea-a1b6-38924d8ebb90","width":2200,"height":1509,"filename":"Full Scenes 05.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Fe148c593-3d4e-4a1d-bb90-34fdb6b52c4a.jpg?alt=media&token=0e62ef47-6262-4227-8894-420c059c7371","id":"e148c593-3d4e-4a1d-bb90-34fdb6b52c4a","width":2200,"height":1509,"filename":"Full Scenes 04.jpg","type":"image/jpeg","caption":"","border":false}]}
```

I also worked on the design for the digital deck counterpart, below is a recording of an early prototype, the card movement interactions were later removed to aid phone accessibility and make way for a lighter overall touchpoint.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Fmade-to-connect-cards%2F98c61b56-a431-4e15-a1da-7775b6380b53.mp4?alt=media&token=68b8a33d-17cc-40e5-8a9e-d10ca08abea2","id":"98c61b56-a431-4e15-a1da-7775b6380b53","width":2978,"height":1858,"filename":"connectioncardsflythrough-short_1.mp4","type":"video/mp4","caption":"","border":false}]}
```

I used Spline to create original models for the box and to advertise the cards.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Fmade-to-connect-cards%2F81d0f5c5-a9ff-4565-bfab-a51accfdcacc.mp4?alt=media&token=a3935891-49fd-4d2b-9837-64d38a084a5f","id":"81d0f5c5-a9ff-4565-bfab-a51accfdcacc","width":2096,"height":1820,"filename":"cardbox_1.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2Ff0aa406b-9873-4d3c-8b80-e9b85d1cd617.jpg?alt=media&token=02f67f8d-40e8-482c-a3c9-de38632c63d7","id":"f0aa406b-9873-4d3c-8b80-e9b85d1cd617","width":2200,"height":1238,"filename":"Views of Cards 01.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F89251f1f-3518-4a4d-87fb-9ad16557b54f.jpg?alt=media&token=0ef80e29-0e25-4ff9-94ae-fded1a041463","id":"89251f1f-3518-4a4d-87fb-9ad16557b54f","width":2200,"height":1238,"filename":"Views of Cards 02.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F51a7e961-df89-40e8-83c0-51ce3164c6b0.jpg?alt=media&token=8603cce3-96be-4af5-8b8c-097d89ab2e1b","id":"51a7e961-df89-40e8-83c0-51ce3164c6b0","width":2200,"height":1238,"filename":"Views of Cards 03.jpg","type":"image/jpeg","caption":"","border":false}]}
```

For the fabrication nerds in the crowd, here are some shots of the setup in the cutter.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F18e58fc1-32c6-436e-b177-d3be1d0f08dd.jpg?alt=media&token=123ab480-f56a-41d9-a4dc-2fff23da1179","id":"18e58fc1-32c6-436e-b177-d3be1d0f08dd","width":4032,"height":3024,"filename":"IMG_7909.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F2d93caab-b470-4b70-a01d-473a496d4480.jpg?alt=media&token=d3bc6a59-9a68-418f-8bb5-7c615f0dab01","id":"2d93caab-b470-4b70-a01d-473a496d4480","width":4032,"height":3024,"filename":"IMG_7911.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F0f3e0560-fd05-47a1-9b81-52d5a1ede738.jpg?alt=media&token=ad2762a0-5968-45ed-ab01-2b21f92409c1","id":"0f3e0560-fd05-47a1-9b81-52d5a1ede738","width":3024,"height":4032,"filename":"IMG_7917.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2F1tuEcLbYhyUEXqK1rklB%2F0f25b13b-ea82-446f-8ac5-13f9ab461aa2.jpg?alt=media&token=239379cc-49f1-40ad-9bb7-3be2da209a6e","id":"0f25b13b-ea82-446f-8ac5-13f9ab461aa2","width":3024,"height":4032,"filename":"IMG_7922.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Made to Connect Card Deck

As an experiment during the beginning of the pandemic, I delved deeper into creating interactive tools inside of Figma to forge connections between people, the first of these were games. Our remote teams at IDEO started to use this puzzle generator I created to have fun with their work teams and even outside friends and family.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FBecSqGyPzw8tdwte5r5c%2Ffc096f36-4454-4122-91e4-6b07356adf4b.mp4?alt=media&token=db7e5bf3-dce1-4af8-be0e-b28c42ed1e87","id":"fc096f36-4454-4122-91e4-6b07356adf4b","width":1182,"height":1190,"filename":"assemblydisassemblyFigsaw.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FBecSqGyPzw8tdwte5r5c%2F3c6a2b64-f76f-479f-ae8c-f4f80eb010aa.mp4?alt=media&token=ee6d35e7-c12c-4b42-bacd-703245728974","id":"3c6a2b64-f76f-479f-ae8c-f4f80eb010aa","width":2558,"height":1358,"filename":"puzzles activity_1_3.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FBecSqGyPzw8tdwte5r5c%2F10007fad-0efd-46d4-b1fb-41dc926129a2.png?alt=media&token=d41b1c30-35d8-4abc-b819-efa0c457e721","id":"10007fad-0efd-46d4-b1fb-41dc926129a2","width":3840,"height":1920,"filename":"figsawthumb.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FBecSqGyPzw8tdwte5r5c%2Ffa3829d3-d64f-4ff6-9d35-24849825f1ee.jpg?alt=media&token=38a3608c-d5cb-46b2-97f6-ef9ab079d2c1","id":"fa3829d3-d64f-4ff6-9d35-24849825f1ee","width":580,"height":886,"filename":"Messages Image(650994189).jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Figsaw Puzzler

Happy Motoring Gas Station

Charles River Food Co-Op is a cooperative grocery store that is set to be developed west of Boston in the Watertown, Waltham, Newton area. The co-op stands as a beacon for community support, with local members all pitching in to build it. I'm currently doing my part by designing brand visuals for the team. The Co-op badge combines human elements, natural elements, and the Charles River watershed to symbolize the connection between the community and its food, and the support that co-op hopes to soon provide for that community.

### Samples from the brand

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F249f08be-5b8d-403a-9cb5-9b9ffc9b693d.png?alt=media&token=f4203b66-6c56-4ed8-99e6-1b6566f661a0","id":"249f08be-5b8d-403a-9cb5-9b9ffc9b693d","width":2881,"height":1620,"filename":"Slide 16_9 - 10.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F43034ee2-9ee6-41c3-ac1c-eb67f321a0e1.png?alt=media&token=fa7c7f7a-e23b-455a-a9af-42bd1f8cd9f7","id":"43034ee2-9ee6-41c3-ac1c-eb67f321a0e1","width":2880,"height":1620,"filename":"Slide 16_9 - 7.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2Fc05a4d83-e6c9-4be7-a3e3-15fa0b6922ab.png?alt=media&token=ca10e90b-2114-4be8-a0e3-f5b64477340a","id":"c05a4d83-e6c9-4be7-a3e3-15fa0b6922ab","width":2881,"height":1620,"filename":"Slide 16_9 - 9.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2Feb01a867-2c7c-466b-b806-4753c36de920.png?alt=media&token=8d9fe97c-3018-4592-89c0-93e4097c6690","id":"eb01a867-2c7c-466b-b806-4753c36de920","width":2880,"height":1620,"filename":"Slide 16_9 - 8.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F9dced47f-28e1-4a89-b854-a81552dba612.png?alt=media&token=078133ca-0be2-4b34-899a-4606a97045c9","id":"9dced47f-28e1-4a89-b854-a81552dba612","width":2881,"height":1620,"filename":"Slide 16_9 - 5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2Fdffbb6c9-d3c5-4721-ac90-781669819cb7.png?alt=media&token=ce1c16fb-73ec-4bc3-873a-849c0c63b60d","id":"dffbb6c9-d3c5-4721-ac90-781669819cb7","width":2880,"height":1620,"filename":"Slide 16_9 - 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F4a468995-f0d4-4641-bde1-b5b997fa7a06.png?alt=media&token=129888fa-322b-4c0e-a4a7-a3f5bd4d580c","id":"4a468995-f0d4-4641-bde1-b5b997fa7a06","width":2881,"height":1620,"filename":"Slide 16_9 - 2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2Fb12f7a82-a0e6-4f79-acaf-66c6f01e1c58.png?alt=media&token=de105c11-b3f7-4d66-a33c-bae846b82756","id":"b12f7a82-a0e6-4f79-acaf-66c6f01e1c58","width":2880,"height":1620,"filename":"Slide 16_9 - 3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F00b0dbbf-64e9-48ef-a84a-9da7b0300aff.png?alt=media&token=09f09ca2-828a-4738-9f05-5e83f6a370b3","id":"00b0dbbf-64e9-48ef-a84a-9da7b0300aff","width":2881,"height":1620,"filename":"Slide 16_9 - 4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F8a1c1a37-ce29-4fcb-9334-8a1ae47a9101.png?alt=media&token=465a7f03-04e0-47d1-a4e6-2601d0d2f36f","id":"8a1c1a37-ce29-4fcb-9334-8a1ae47a9101","width":2881,"height":1620,"filename":"Slide 16_9 - 12.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F248e4963-fca8-47af-ac01-24090904a1ae.png?alt=media&token=87380c96-458a-4b16-8d77-d10e3cc08117","id":"248e4963-fca8-47af-ac01-24090904a1ae","width":2881,"height":1620,"filename":"Slide 16_9 - 11.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F015b4e9f-4547-4d52-bb4a-00feb34f760d.png?alt=media&token=424b39f4-c72a-41b0-bc23-34ab7a500f14","id":"015b4e9f-4547-4d52-bb4a-00feb34f760d","width":2881,"height":1620,"filename":"Slide 16_9 - 6.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2F9166ead1-a1f7-466a-a1da-4e5629a326cf.png?alt=media&token=48060dfc-fef7-4c50-a1f6-70fa82d77d09","id":"9166ead1-a1f7-466a-a1da-4e5629a326cf","width":2881,"height":1620,"filename":"Slide 16_9 - 13.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FOmPJr3QaImMoZijYCuAI%2Fe53f679b-2dd2-423c-bff9-17f966abe43a.png?alt=media&token=de4036b0-44be-400b-b1ac-c7624b2c00b3","id":"e53f679b-2dd2-423c-bff9-17f966abe43a","width":2600,"height":1462,"filename":"Slide 16_9 - 14 smallSize.png","type":"image/png","caption":"","border":false}]}
```

Food Co-op Brand Design

I worked with the founder of Goldielox Mahjong to bring her vision to life: a set of 43 tiles to capture elements of Jewish culture and weave them into a mahjong set. We went through many rounds of revisions with multiple manufacturers to settle on the final designs. Along the way I created multiple lasercut samples of different tile sizes and layouts, inking them by hand to ensure readability was high at the small tile size.

### Design of the tileset

Below is a capture of the tileset, sized to the traditional Chinese mahjong sizing standard. We had originally made larger tiles, but moved to a smaller size to ensure players could use familial racks if they desired.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F3a4d64fe-97fe-4d6d-88a0-f08e0fcbcb2c.gif?alt=media&token=2a9e73a9-1c95-45bf-b11c-83e47716c774","id":"3a4d64fe-97fe-4d6d-88a0-f08e0fcbcb2c","width":800,"height":450,"filename":"Tiles-ezgif.com-optimize.gif","type":"image/gif","caption":"","border":false}]}
```

### Final manufactured tiles

Below are some captures from Viv of the final tiles, as seen on the Goldielox Website.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Ff512c5ec-e38f-41ad-ae6b-ea86ff14810d.png?alt=media&token=f9fb992d-aab4-449d-8d34-4904c6815ec0","id":"f512c5ec-e38f-41ad-ae6b-ea86ff14810d","width":2592,"height":1724,"filename":"final-tiles01.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fb579312f-87e9-41d5-b96f-912ac7c88ee3.png?alt=media&token=410aa4b4-6884-46d9-8d87-51a8be7732ce","id":"b579312f-87e9-41d5-b96f-912ac7c88ee3","width":2592,"height":1724,"filename":"final-tiles02.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F8510c597-3155-451d-986d-bb71b5fbae97.png?alt=media&token=b1168f2d-fdc1-4a95-aa2c-5d2aa73fbcb1","id":"8510c597-3155-451d-986d-bb71b5fbae97","width":2592,"height":1724,"filename":"final-tiles03.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F5c49f1fb-8fd4-4552-a4df-73af3611f572.png?alt=media&token=d796d8d2-a7cf-4ab1-af48-c015395cca73","id":"5c49f1fb-8fd4-4552-a4df-73af3611f572","width":2592,"height":1724,"filename":"final-tiles04.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F6a06e090-fe82-4891-9e33-d104725ee995.png?alt=media&token=56476c4e-ba82-490a-9377-0a7b6ffdb83d","id":"6a06e090-fe82-4891-9e33-d104725ee995","width":2592,"height":1724,"filename":"final-tiles05.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Ffac34efc-207f-46a1-9c34-726151071e02.png?alt=media&token=541400b5-4153-4026-a954-d16c21826afa","id":"fac34efc-207f-46a1-9c34-726151071e02","width":2592,"height":1724,"filename":"final-tiles06.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fedf4db39-08e5-4293-8e43-ddb17bd13aab.png?alt=media&token=40fbab3e-fc2f-4b8a-a47f-579eb9655e3c","id":"edf4db39-08e5-4293-8e43-ddb17bd13aab","width":2592,"height":1724,"filename":"final-tiles07.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fc89d6d39-84a4-46c7-82b9-346f4fe6b8cf.png?alt=media&token=103eb706-1b32-49f2-aede-2a4d5fd00ae1","id":"c89d6d39-84a4-46c7-82b9-346f4fe6b8cf","width":2592,"height":1724,"filename":"final-tiles08.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F95ab4ee8-c169-434d-b363-834bd5508bb8.png?alt=media&token=b09c7d2f-e101-4e81-b318-af37ee98a882","id":"95ab4ee8-c169-434d-b363-834bd5508bb8","width":1769,"height":1145,"filename":"final-tiles09.png","type":"image/png","caption":"","border":false}]}
```

### The brand

The Goldielox brand features a set of vintage inspired badges in a 1950s style hand-lettered face. The brand was made to be flexible and expand or shrink in complexity to fill different spaces on packaging, walls, paper ephemera, or anything else the company might need.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fdcd79b00-26aa-41bc-942c-2b26ec353968.png?alt=media&token=9ae94802-f0f9-43c4-b397-7238656374ac","id":"dcd79b00-26aa-41bc-942c-2b26ec353968","width":2711,"height":1527,"filename":"glbrand.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fa117c294-b385-41f6-850a-a9eec4b26dcc.png?alt=media&token=b32bad5d-d179-4101-832f-12e4fc139bc8","id":"a117c294-b385-41f6-850a-a9eec4b26dcc","width":2711,"height":1527,"filename":"glbrand2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F8382d189-af7f-4aa3-99b5-119a0fa218b4.png?alt=media&token=d5f79d2d-c26d-430d-bc27-15a7de683145","id":"8382d189-af7f-4aa3-99b5-119a0fa218b4","width":2711,"height":1527,"filename":"glbrand3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F269c9291-e7be-46f5-bb7a-77d822e2d497.png?alt=media&token=f80aeaa0-0c68-4b08-9062-58d867d48841","id":"269c9291-e7be-46f5-bb7a-77d822e2d497","width":2711,"height":1527,"filename":"glbrand4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F1758c5e7-19f4-4c74-abee-028c2fc22a0a.png?alt=media&token=e85fde08-ab2b-4fe2-9fbc-4c38e48b9205","id":"1758c5e7-19f4-4c74-abee-028c2fc22a0a","width":2711,"height":1527,"filename":"glephem1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F25a0a3e7-803c-40a6-8a01-3dc62784f57b.png?alt=media&token=bba69950-155d-4baf-8670-b0a2362be59e","id":"25a0a3e7-803c-40a6-8a01-3dc62784f57b","width":2711,"height":1527,"filename":"glillos.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F5c2a7841-9da1-43c9-8ceb-bc140bb9c7b3.png?alt=media&token=0a4870c2-89b2-4b1d-bc9c-05bd8e8d9af1","id":"5c2a7841-9da1-43c9-8ceb-bc140bb9c7b3","width":2711,"height":1527,"filename":"glephem2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fdf5fc7b6-1227-4fa7-b8cd-f1e0377aebdb.png?alt=media&token=b33e1b23-9ad5-4558-8085-58ce0262098e","id":"df5fc7b6-1227-4fa7-b8cd-f1e0377aebdb","width":2711,"height":1527,"filename":"glmats.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F91ed88d0-109e-47a4-8f30-7e0dc8626a6c.png?alt=media&token=8cc05e2c-4947-4013-a3ba-d5a4d83ace79","id":"91ed88d0-109e-47a4-8f30-7e0dc8626a6c","width":2711,"height":1527,"filename":"glsocial.png","type":"image/png","caption":"","border":false}]}
```

### Packaging and Inserts

Boxes were designed in three colorways, we approached the packaging design to be versatile for use in shipping or for in-store purchasing. Inside the boxes there would also sit some inserts featuring a welcome guide with storytelling around the tiles and suits, along with a handy mahjong hand guide to set the player up for an advantage.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Feda92276-e95d-4b82-8d7a-44a0acfecac4.png?alt=media&token=5db2a499-805d-4bd9-9caa-3bdcb639c1da","id":"eda92276-e95d-4b82-8d7a-44a0acfecac4","width":2711,"height":1527,"filename":"glbox1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F1b6d9b60-c43b-43e0-b7b0-8be7afa87577.png?alt=media&token=3249e238-b5e3-4c4b-aacf-66c2200366f7","id":"1b6d9b60-c43b-43e0-b7b0-8be7afa87577","width":2711,"height":1528,"filename":"glbox2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fad2455d4-275e-454c-b74a-3653933d4253.png?alt=media&token=53c39795-44d2-4a5c-90ff-f19d6ab4710a","id":"ad2455d4-275e-454c-b74a-3653933d4253","width":2711,"height":1528,"filename":"glbox3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fb78da781-e2f9-4cac-bc34-e2ed39412a85.png?alt=media&token=a3394ef5-0b8f-464f-aa8d-4b647ae7522d","id":"b78da781-e2f9-4cac-bc34-e2ed39412a85","width":2711,"height":1528,"filename":"glbox4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F7c640c40-4408-4c8e-8bec-3fb7f208632d.png?alt=media&token=b7a20c50-4858-423c-9107-ff1b0efe6fd2","id":"7c640c40-4408-4c8e-8bec-3fb7f208632d","width":2711,"height":1528,"filename":"glbox5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fc707fec2-a791-420c-8747-ff561d65ef56.png?alt=media&token=406f9d03-937f-43f6-8796-06ea4320ad19","id":"c707fec2-a791-420c-8747-ff561d65ef56","width":2711,"height":1527,"filename":"glins.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F02c4a189-2817-477d-b602-841f6f610f67.png?alt=media&token=eb2e5a36-2a03-43bd-9bed-f970c011b835","id":"02c4a189-2817-477d-b602-841f6f610f67","width":2711,"height":1527,"filename":"glins2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F69cf49db-f619-4151-9122-41c00ac4f6b4.png?alt=media&token=79f6f01b-f186-49e7-b145-5b8819d76af6","id":"69cf49db-f619-4151-9122-41c00ac4f6b4","width":2711,"height":1527,"filename":"glins3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F8067750e-774c-4455-b270-f5071ba0a1db.png?alt=media&token=535e8127-89d7-48af-bc55-531faca4aefe","id":"8067750e-774c-4455-b270-f5071ba0a1db","width":2711,"height":1527,"filename":"glins4.png","type":"image/png","caption":"","border":false}]}
```

### Mat designs and 3d interactive table scene

I mocked up the initial tileset in 3D in Spline to have fun moving the tiles around and have some judgement of size in comparison to the racks and an underlying mat. [You can see the scenes on the case study on website here.](https://jacobwaites.com/work/goldielox/)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F878c1803-6eb7-4ae5-8087-c835a24ff084.png?alt=media&token=4ba3fc7e-1f78-4265-aaa5-ebcaf85a168b","id":"878c1803-6eb7-4ae5-8087-c835a24ff084","width":1554,"height":862,"filename":"Screenshot 2024-05-17 at 3.21.53 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2Fc8c19be6-b0f3-4d7e-9e84-7a15039067f4.png?alt=media&token=25339dba-a8d6-4b91-893f-b664400bad54","id":"c8c19be6-b0f3-4d7e-9e84-7a15039067f4","width":1588,"height":826,"filename":"Screenshot 2024-05-17 at 3.21.58 PM.png","type":"image/png","caption":"","border":false}]}
```

### Web designs

Even though web implementation was not part of the project, I created a set of initial designs for a small website for Goldielox. The final website was produced out of house.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F971e373b-9b70-4fdb-a5d8-155add44be3a.png?alt=media&token=d90ccb01-7e29-4814-bfef-63d782912cce","id":"971e373b-9b70-4fdb-a5d8-155add44be3a","width":2711,"height":1527,"filename":"glweb.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F1ac88db3-b693-4331-a073-af5c299c0788.png?alt=media&token=802ab8f6-745a-4efb-9011-b42f99cb4b9d","id":"1ac88db3-b693-4331-a073-af5c299c0788","width":2711,"height":1528,"filename":"glweb2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F797960c3-c9e0-4600-ab6f-3e11b7199b0d.png?alt=media&token=0040d21f-b817-4fc5-9b5b-1e35b599f229","id":"797960c3-c9e0-4600-ab6f-3e11b7199b0d","width":2711,"height":1528,"filename":"glweb3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FS6mlavb2lsko95M26SUU%2F2002a238-b3f9-4bc0-adf5-b671e730a2f4.png?alt=media&token=2ed790d7-9b68-4a08-9418-598c6246fcb6","id":"2002a238-b3f9-4bc0-adf5-b671e730a2f4","width":2711,"height":1528,"filename":"glweb4.png","type":"image/png","caption":"","border":false}]}
```

Goldielox Mahjong

I created art direction and web designs for the U.S. Office of the Surgeon General's landmark release of a new advisory highlighting the epidemic of loneliness in America, including the final cover design for the Advisory. You can [see the site here](https://www.hhs.gov/surgeongeneral/priorities/connection/index.html), and [download the document here](https://www.hhs.gov/sites/default/files/surgeon-general-social-connection-advisory.pdf).

### The Advisory Cover

We went through many iterations of the cover design, settling on a metaphor for loneliness that highlighted lonely humans among a crowd of people.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Ffeb5614d-0113-4bab-b0cb-acc5658b8392.jpg?alt=media&token=ec61002a-464b-4012-83cd-d98b026df49d","id":"feb5614d-0113-4bab-b0cb-acc5658b8392","width":2550,"height":3300,"filename":"RedwoodsCover-Published.jpg","type":"image/jpeg","caption":"The final design for the advisory cover","border":false}]}
```

Below are some unused concepts, all cover designs were modeled and assembled in the web 3D tool Spline, with 2D exports being brought into Adobe Illustrator for final tweaks and stylization.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fd434ead3-29f7-438e-a32f-b62c4d8ba8de.jpg?alt=media&token=57950682-b14d-4a05-8e4f-b2584b657c40","id":"d434ead3-29f7-438e-a32f-b62c4d8ba8de","width":927,"height":1200,"filename":"Group 118.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fe65c995d-0db4-4289-98c9-4d0bfac426ca.jpg?alt=media&token=3c5f3952-d005-4b6c-b0cc-4f6114bd8f29","id":"e65c995d-0db4-4289-98c9-4d0bfac426ca","width":927,"height":1200,"filename":"Group 146.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fed943cae-19ab-4faf-acb3-4f251434abbf.jpg?alt=media&token=a0e24def-0bf5-47ec-a86b-089249f29f1a","id":"ed943cae-19ab-4faf-acb3-4f251434abbf","width":927,"height":1200,"filename":"Group 138.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F66dafb03-2def-4447-bb87-657daca3ff0a.jpg?alt=media&token=a7313a15-8dca-483a-b32e-715f7b7ebb69","id":"66dafb03-2def-4447-bb87-657daca3ff0a","width":927,"height":1200,"filename":"Group 149.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F2325ff78-aa46-4c80-99f9-32edd16d5a9a.jpg?alt=media&token=608645b7-7cce-4760-a799-4d64d07e0acb","id":"2325ff78-aa46-4c80-99f9-32edd16d5a9a","width":1200,"height":1553,"filename":"unusedcover1.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### Art Direction and Interaction Design Direction for Website

For the website's art direction, we chose to create metaphors for you social connection health as being a garden, something that needs constant and habitual tending to get the most diversity and value from. I created art direction and worked with another interaction designer on the team to execute designs for the work. The original sketches included web 3D scenes that would create magic moments while exploring the site, however, they proved a little too large to meet accessibility standards, and were swapped for static visuals instead.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F7e9191e7-e5e5-44e0-b3e8-6dd338f3b73e.png?alt=media&token=8e669169-f251-47eb-a1fd-70ff29b5fb68","id":"7e9191e7-e5e5-44e0-b3e8-6dd338f3b73e","width":2710,"height":1498,"filename":"rw icons grid.png","type":"image/png","caption":"Icons made in Spline for use on the website","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fdfba9e25-2d06-481b-b20e-0bcddecb123e.jpg?alt=media&token=7d26f7c7-0db5-4560-9510-0a9f76f0786d","id":"dfba9e25-2d06-481b-b20e-0bcddecb123e","width":1920,"height":1080,"filename":"rw web 03.jpg","type":"image/jpeg","caption":"The introduction for the site","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F7113c692-e9a0-479f-b1ed-fc8a9c793100.jpg?alt=media&token=c2a897fc-cba3-41f1-aa62-4d2789ce192d","id":"7113c692-e9a0-479f-b1ed-fc8a9c793100","width":1920,"height":1080,"filename":"rw web 02.jpg","type":"image/jpeg","caption":"The main interactive site features","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fb19c5c7d-a3c5-4f8d-b420-3180ddde41b4.jpg?alt=media&token=0c1db8c2-7fdc-49c6-9095-282157801c59","id":"b19c5c7d-a3c5-4f8d-b420-3180ddde41b4","width":1920,"height":1080,"filename":"rw web 01.jpg","type":"image/jpeg","caption":"Links to resources for users","border":false}]}
```

The floral scenes are animated but appear static on the site, below are some captures of them in motion.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F7ea0bf19-1ef1-4fa7-8d78-dbb0cb2e62fe.mp4?alt=media&token=28ffdd45-6db4-4cc2-89ab-b7437e9dc96a","id":"7ea0bf19-1ef1-4fa7-8d78-dbb0cb2e62fe","width":1704,"height":2224,"filename":"takeawayikebana_2.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F2ad0482b-3028-4b2c-a24e-12d7d9afb4c4.mp4?alt=media&token=d4015a31-3b11-4438-bdba-c4eb079894bc","id":"2ad0482b-3028-4b2c-a24e-12d7d9afb4c4","width":1304,"height":1766,"filename":"abstract garden small_minimum.mp4","type":"video/mp4","caption":"","border":false}]}
```

### CeCe, your guide to social **C**onnection and **C**ommunity

I developed a visual library for one of the office's first mascots, CeCe, an asterisk with covered in fur. CeCe is fully animated and articulated in web 3D and has a composable library of animations and emotions on key press.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fcfb42569-6d73-45f7-b2a1-5aae7fe160ba.png?alt=media&token=e9dba181-4aeb-4bfc-b4da-f1d06fa0b6ba","id":"cfb42569-6d73-45f7-b2a1-5aae7fe160ba","width":1400,"height":1400,"filename":"Starboi frontal-eyes-straight-2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F386da55c-b693-412e-abe3-a8773a9fea40.png?alt=media&token=9db4b080-d3f1-4557-a834-c14a7565424a","id":"386da55c-b693-412e-abe3-a8773a9fea40","width":1400,"height":1400,"filename":"Starboi frontal-eyes-straight-1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fa44b9213-b179-44e2-83ce-a7eb37d7766d.png?alt=media&token=421d164b-dd7b-4250-94c9-0789e7db59c2","id":"a44b9213-b179-44e2-83ce-a7eb37d7766d","width":1400,"height":1400,"filename":"Starboi frontal-eyes-straight.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fa3cdcc46-290d-4c53-a532-961193e85ca8.png?alt=media&token=f395c5ef-8fae-41a3-a09a-3d6d2676da71","id":"a3cdcc46-290d-4c53-a532-961193e85ca8","width":1400,"height":1401,"filename":"Starboi frontal-eyes-straight-11.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F7e152f5a-8a1f-4b1e-be41-21c619334693.png?alt=media&token=09738b48-67a6-4b7b-9771-afde9e373002","id":"7e152f5a-8a1f-4b1e-be41-21c619334693","width":1400,"height":1400,"filename":"Starboi frontal-eyes-straight-3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F491dbff4-d61e-4fd6-b924-0f0cfb23aa49.png?alt=media&token=7f72996f-388c-45a6-9919-654b527ec80f","id":"491dbff4-d61e-4fd6-b924-0f0cfb23aa49","width":1400,"height":1400,"filename":"sad-cece-glasses-straightforward.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F8dbd0129-f074-4d34-a414-c743d930ab90.png?alt=media&token=ae95be86-56f4-4bab-b401-30e1a5d47e70","id":"8dbd0129-f074-4d34-a414-c743d930ab90","width":1400,"height":1400,"filename":"hearteyes-cece-glasses-straightforward.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F2664c5ff-5d92-47cc-b8c4-e7ed2b671632.png?alt=media&token=41d0e868-ffcb-4a5a-b06b-ab63c8276623","id":"2664c5ff-5d92-47cc-b8c4-e7ed2b671632","width":1399,"height":1400,"filename":"pennant-cece-glasses-happy-tilt.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F27581c19-4d81-454c-9645-fe6411f54e51.png?alt=media&token=71711146-1363-4b17-87d5-63734cf9c9ba","id":"27581c19-4d81-454c-9645-fe6411f54e51","width":1403,"height":1401,"filename":"phone-cece-glasses-happy-tilt.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2Fdbe32bd7-20b4-4da6-b13f-018f870b28cc.png?alt=media&token=f9e03a14-d005-4f81-9ddb-20a2aba57412","id":"dbe32bd7-20b4-4da6-b13f-018f870b28cc","width":1399,"height":1401,"filename":"phone-cece-glasses-downright-tilt.png","type":"image/png","caption":"","border":false}]}
```

CeCe has many cameos on the site and more to come. Below are some shots of their emotes and a recording of using the interactive scene to animate them triggered by key presses.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FTnPZDPqvI97lgfa9mJSW%2F385f3791-3dba-4aed-af5e-051b3bd93353.mp4?alt=media&token=8679e616-272d-4b4a-8039-0787b90144a5","id":"385f3791-3dba-4aed-af5e-051b3bd93353","width":2174,"height":2152,"filename":"clipboard cece_1.mp4","type":"video/mp4","caption":"","border":false}]}
```

### The Launch Video

I created MOGRT templates in After Effects for running new releases of advisories for the Office, these new animations allow room for custom animation like the ones I timed in the video below. This approach allows for other people on the team to reuse the work and update it without need a high level of craft specialty in AE.

```cv
youtube
{"url":"https://www.youtube.com/watch?v=B8pa506BFk4&ab_channel=U.S.DepartmentofHealthandHumanServices","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/B8pa506BFk4/hqdefault.jpg"}
```

Surgeon General Advisory: The Healing Effects of Social Connection

In an effort to keep making progress in my craft as a craft tooling specialist, I believe that we should be exploring new ways to use common tools by using them in a manner in which they were unintended to be used (In this case, Figma, a common tool for designers of the time). That is to say: common tools are deemed easy to use. If we can use common tools as building blocks to make more complex ones, we might find new methodologies of working or playing without the need for new learning, because the interface is made from something familiar.

These efforts produce tools, templates, and games (many that are an attempt to mimic other functionality not present inside the tool), completely in Figma.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F1e653e00-c410-4db1-99fd-afbff82c85f9.jpg?alt=media&token=4fd46b3b-b960-4f97-8345-d66694b36f47","id":"1e653e00-c410-4db1-99fd-afbff82c85f9","width":1440,"height":1440,"filename":"53B28622-690E-4A8A-9782-26E25206ABCC.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F22124deb-b472-4a79-99ed-fb0dc382b6cb.png?alt=media&token=0695f56e-7d9b-431b-a5e7-26a755a3af7f","id":"22124deb-b472-4a79-99ed-fb0dc382b6cb","width":1063,"height":1440,"filename":"reframe5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fd58ebc9a-1a7a-4d41-a354-568b604aafc5.png?alt=media&token=40e1befb-d68e-4349-a64b-7504e4545111","id":"d58ebc9a-1a7a-4d41-a354-568b604aafc5","width":1063,"height":1440,"filename":"reframe4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fb932fb63-2890-4efd-9f54-838c92a124b7.png?alt=media&token=4b1b3902-5fb0-495e-bae7-2c280d7d11b5","id":"b932fb63-2890-4efd-9f54-838c92a124b7","width":1600,"height":1200,"filename":"jeopardy00005.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fbf944821-9b6c-4a8b-8256-7b7bc2f3b64c.png?alt=media&token=37f0fe90-1b03-48a5-a202-e6be1072cfdd","id":"bf944821-9b6c-4a8b-8256-7b7bc2f3b64c","width":1600,"height":1200,"filename":"jeopardy00003.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fe198f0f7-a6b4-4c22-9bb7-81a18dff1393.png?alt=media&token=9176a534-cc08-475d-a1a1-80aaf3d40707","id":"e198f0f7-a6b4-4c22-9bb7-81a18dff1393","width":1600,"height":1200,"filename":"jeopardy00001.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fb38a8d90-6c51-4177-a916-2b3a2cb524fa.png?alt=media&token=b3811839-ff13-429d-b105-1b566c2cb0a3","id":"b38a8d90-6c51-4177-a916-2b3a2cb524fa","width":1600,"height":1200,"filename":"jeopardy00002.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F22a4fd72-c463-4eb3-8dd3-0d82e1d7fe8d.png?alt=media&token=2f121ae6-7247-4f95-92ad-9444fc9bbad2","id":"22a4fd72-c463-4eb3-8dd3-0d82e1d7fe8d","width":1600,"height":1200,"filename":"jeopardy00004.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fab2f2387-ef6d-4db3-9f6c-e13226567cd4.jpg?alt=media&token=f9b465f0-47e7-4205-9deb-23b782d7ec26","id":"ab2f2387-ef6d-4db3-9f6c-e13226567cd4","width":1440,"height":1440,"filename":"7481C8C8-8B35-4A61-9268-37FA865C4D84.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F56429955-3fd5-444f-ac72-532edf55a326.jpg?alt=media&token=897e0254-3abd-42af-8787-36b4bd4d5a6c","id":"56429955-3fd5-444f-ac72-532edf55a326","width":1440,"height":1440,"filename":"A2BF98F9-43DC-487D-B108-EABCC47ADC99.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F536c2787-7ceb-4178-b036-949915f832dc.jpg?alt=media&token=735c0942-6f2a-45e5-b073-d739cf2d1b13","id":"536c2787-7ceb-4178-b036-949915f832dc","width":1440,"height":1440,"filename":"D680CB30-45A3-4EFD-9A09-15C5549607D5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F028fb521-5bdd-40ed-8259-263da82a43e3.jpg?alt=media&token=f336d019-1293-417f-b2a9-32c23c22fc6a","id":"028fb521-5bdd-40ed-8259-263da82a43e3","width":1440,"height":1440,"filename":"924324E8-C77C-4931-9826-B89CCA1F0E89.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F1818de14-fcfc-4597-88da-cc77092e47b7.jpg?alt=media&token=b4e00cc2-1563-405f-95b4-5365f8983764","id":"1818de14-fcfc-4597-88da-cc77092e47b7","width":1440,"height":1440,"filename":"33894667-8D8E-4A80-A85E-4929B57053C0.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Fcb3e4605-0fc7-4db9-991c-ee1cfbed0824.png?alt=media&token=473ae473-ba7a-4c21-a843-de43e4c62088","id":"cb3e4605-0fc7-4db9-991c-ee1cfbed0824","width":1125,"height":2436,"filename":"IMG_8884.PNG","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F2443c93c-f6cd-42b6-bf3a-a504e3c178e4.jpg?alt=media&token=b13a61a0-9398-4d2b-ba61-edfbd0547f63","id":"2443c93c-f6cd-42b6-bf3a-a504e3c178e4","width":2026,"height":2701,"filename":"9x12_.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F9486ab30-698f-424b-9fd4-06e6dab7e48b.jpg?alt=media&token=e45db060-2a00-4809-bee3-3bc9779d2250","id":"9486ab30-698f-424b-9fd4-06e6dab7e48b","width":3000,"height":4000,"filename":"9x12_-4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F254ac936-65be-4d79-b843-9f94d236bca9.jpg?alt=media&token=a71bbc4c-f180-4a19-8a53-8a232e6852cf","id":"254ac936-65be-4d79-b843-9f94d236bca9","width":3000,"height":4000,"filename":"9x12_-5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F4d7334cd-2fc5-40d3-af56-f0bf69bd3b5b.jpg?alt=media&token=39e72ad9-e531-4477-befd-0880dde216d8","id":"4d7334cd-2fc5-40d3-af56-f0bf69bd3b5b","width":2999,"height":4000,"filename":"9x12_-8.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F933357c5-bef0-4097-a5de-7fdb5c63f2ee.png?alt=media&token=f1a49c86-79c6-45ff-bd9e-cac0aa1d45e5","id":"933357c5-bef0-4097-a5de-7fdb5c63f2ee","width":848,"height":492,"filename":"Screen Shot 2022-06-29 at 12.03.53 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F20b9237d-9773-4688-9d35-4096ef4b910e.png?alt=media&token=605d7584-9982-4175-b347-92867e287b8c","id":"20b9237d-9773-4688-9d35-4096ef4b910e","width":2962,"height":1260,"filename":"Screen Shot 2022-06-29 at 12.04.06 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2Ff2cc1645-506e-4243-bd8c-091406b6cac9.png?alt=media&token=63864d22-cb67-4413-af52-7e58ee21e05c","id":"f2cc1645-506e-4243-bd8c-091406b6cac9","width":846,"height":500,"filename":"Screen Shot 2022-06-29 at 12.03.17 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FVbEFQ5vsvzkj1inqhvKz%2F3cace3e7-22ea-4842-b133-8793bcfdfb7c.png?alt=media&token=72bed534-53e1-4aa2-9f3d-7b4543d24c9c","id":"3cace3e7-22ea-4842-b133-8793bcfdfb7c","width":3264,"height":1794,"filename":"Screen Shot 2022-06-29 at 12.03.35 PM.png","type":"image/png","caption":"","border":false}]}
```

Figma Tools

During my time at the U.S. Office of the Surgeon General, I led an effort for creating a brand and visual language for the office's first-ever podcast series. The series is now out [on Spotify](https://open.spotify.com/show/1RPYNmGmTwSf8WzTfTZ68e?si=ed4ade94f88f402b) for streaming.

### The Animation

During the end of the project and close to the launch of the podcast, I created a series of MOGRTs in After Effects that powered an animated trailer with a voice-over from Vivek. These templates allowed designers and videographers to easily adjust the timing and composition of the flow of the animation at will for easier collaboration between my process and theirs.

```cv
youtube
{"url":"https://www.youtube.com/watch?v=tQs6WQbtzaw&ab_channel=U.S.DepartmentofHealthandHumanServices","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/tQs6WQbtzaw/hqdefault.jpg"}
```

### The Brand

I worked through a brand direction inspired by historical elements from Vivek's past experiences as Surgeon General, turning them into collage elements juxtaposed with bright color and explosive-type treatments. The end result evokes new hope for the SG's legacy.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F841fa67e-e51d-437f-92ca-23264d2733ff.png?alt=media&token=40e8e6b8-5334-449d-8d07-512fb7080e75","id":"841fa67e-e51d-437f-92ca-23264d2733ff","width":2880,"height":1620,"filename":"New Legacy 02.png","type":"image/png","caption":"The brand system includes a badge and multiple workmarks in an expanding extruded container that allows for flexibility in size in differenct placements and animations.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2Fdf11bee2-414b-417c-84d8-a60229c1b8b7.png?alt=media&token=b1f976ee-bdc0-4216-8a8e-373498156f4b","id":"df11bee2-414b-417c-84d8-a60229c1b8b7","width":2881,"height":1620,"filename":"New Legacy 09.png","type":"image/png","caption":"The podcast covers are generated using a custom Figma tool, see below for more details","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F0ef34ac8-565c-4fbb-8c9d-eef569aba859.png?alt=media&token=8bd3084e-c58c-4116-b152-dad0c92ec360","id":"0ef34ac8-565c-4fbb-8c9d-eef569aba859","width":2881,"height":1620,"filename":"Slide 16_9 - 74.png","type":"image/png","caption":"I explored a custom build for a standalone site before we re-focused our efforts for integrating the content into the existing SG platform web structures, but this allowed us to design brand expressions and placements in a more exploratory space.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2Fa1c0ffba-695d-4539-960c-0b0f4fb3253f.png?alt=media&token=73989684-38b5-41b9-aad0-1fd41a1e1c12","id":"a1c0ffba-695d-4539-960c-0b0f4fb3253f","width":2881,"height":1620,"filename":"Slide 16_9 - 73.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F9e40c3c7-c6cc-44d1-bf2b-5de61a801dbe.png?alt=media&token=d78c813c-7329-41e6-a30c-2ef7d1bde45e","id":"9e40c3c7-c6cc-44d1-bf2b-5de61a801dbe","width":2881,"height":1620,"filename":"Slide 16_9 - 76.png","type":"image/png","caption":"My favorite elements from this brand are the type expressions, giving a feeling of movement in static forms and illustrating meaning without the need for shape.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F15afd8b5-1353-4a15-97c9-4bd8e8953d34.png?alt=media&token=d98ccac1-08a6-494c-9a0c-e25baf707292","id":"15afd8b5-1353-4a15-97c9-4bd8e8953d34","width":2880,"height":1620,"filename":"Slide 16_9 - 75.png","type":"image/png","caption":"","border":false}]}
```

### Podcast Cover Tool

I created a Figma tool for generating podcast covers and a separate template for podcast title cards and key images, these tools and templates help to make it easy for the design team to maintain and create new content for the series. The tool uses variants and component properties to help you compose an entire podcast cover unique to the episode's content by uploading a single image and editing a content field. The images below show only a fraction of the components that power the tool. This is only meant to act as a base for designers to start from but provides a great jumping-off point for new compositions and ideas.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2Fbe3ec870-5bb0-4ca3-9a13-57a97a1bcac5.png?alt=media&token=736b793b-555e-48b1-ad56-6480c9349a07","id":"be3ec870-5bb0-4ca3-9a13-57a97a1bcac5","width":2808,"height":1662,"filename":"Screen Shot 2022-06-29 at 9.51.23 AM.png","type":"image/png","caption":"The main configurator instructions.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F1eb61a3c-11fd-4983-bb10-37df0cebac3c.png?alt=media&token=32c4b168-1ea0-414e-b9f5-8d783b9d0d1a","id":"1eb61a3c-11fd-4983-bb10-37df0cebac3c","width":2340,"height":1460,"filename":"Screen Shot 2022-06-29 at 9.52.19 AM.png","type":"image/png","caption":"A fraction of the variant options of the template.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F7657c04d-1fa0-4495-ac40-87eef8699539.png?alt=media&token=7100be3a-e0ea-4d57-ab41-def4894875cf","id":"7657c04d-1fa0-4495-ac40-87eef8699539","width":1600,"height":976,"filename":"Screen Shot 2022-06-29 at 9.52.55 AM.png","type":"image/png","caption":"A view of using an instance of a cover component.","border":false}]}
```

The series title cards used the extruded containers in larger forms to create bold moments for introducing the host and guests for each episode.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F717f22aa-7a70-4411-9a23-90af69529400.png?alt=media&token=e3d63719-d5ea-4017-9874-155f1c9b8354","id":"717f22aa-7a70-4411-9a23-90af69529400","width":1920,"height":1081,"filename":"Priya Parker.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F2ef4892f-96af-40e7-a642-50a05fb38d27.png?alt=media&token=92ead030-cd8e-46a8-bd5b-be613295060f","id":"2ef4892f-96af-40e7-a642-50a05fb38d27","width":1920,"height":1081,"filename":"Slide 16_9 - 5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FXgq5Qoz5lCp0Dj4l3Lwu%2F1f3a8442-8765-4e34-b288-7343b4d02380.png?alt=media&token=ea5f2a2a-0ae8-480f-b880-db00791fdc13","id":"1f3a8442-8765-4e34-b288-7343b4d02380","width":1920,"height":1081,"filename":"Slide 16_9 - 9.png","type":"image/png","caption":"","border":false}]}
```

House Calls with Dr. Vivek Murthy Podcast

Introduced and played during IDEO CoLab's annual Blueprint event in 2020, the Game of Strife is an ode to the complete trainwreck that was 2020. The Figma hosted board game can be duplicated by anyone in the Figma community to be played with up to 6 players (or more if you just duplicate your play areas to make more room).

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2Fb98adb4f-b5c0-4946-a721-64206c9df637.jpg?alt=media&token=5e724a60-fc9a-4ba0-ae69-81bb4c0dc018","id":"b98adb4f-b5c0-4946-a721-64206c9df637","width":1440,"height":1440,"filename":"A2BF98F9-43DC-487D-B108-EABCC47ADC99.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2F5685d1e4-bc7a-4c51-bd52-a4c732a78dae.jpg?alt=media&token=8e9ffdd0-ca4b-4bde-9138-d5d8baa397a9","id":"5685d1e4-bc7a-4c51-bd52-a4c732a78dae","width":1440,"height":1440,"filename":"D680CB30-45A3-4EFD-9A09-15C5549607D5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2Fa32ee990-e34b-481e-870e-48523d553081.jpg?alt=media&token=ab878d76-5125-411d-b4cf-8834b7562f19","id":"a32ee990-e34b-481e-870e-48523d553081","width":1440,"height":1440,"filename":"7481C8C8-8B35-4A61-9268-37FA865C4D84.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2F341a6f81-cb21-4606-906b-983f22e8328b.jpg?alt=media&token=204e2bf8-fe17-4115-a982-4b1929a08704","id":"341a6f81-cb21-4606-906b-983f22e8328b","width":1440,"height":1440,"filename":"924324E8-C77C-4931-9826-B89CCA1F0E89.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2Fcf4a850d-5130-4cc8-b84f-e850e86f8fba.jpg?alt=media&token=a774c57b-7368-441d-ac49-76fb76f0e750","id":"cf4a850d-5130-4cc8-b84f-e850e86f8fba","width":1440,"height":1440,"filename":"33894667-8D8E-4A80-A85E-4929B57053C0.jpg","type":"image/jpeg","caption":"","border":false}]}
```

The Game of Strife was also launched in tandem with my custom-made [spinner plugin](https://www.figma.com/community/plugin/895658077111978197), which will randomly spin any object on the Figma canvas with the layer name of @spinner.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2F5a0a530f-89b3-4509-8c9c-6eac26593abd.mp4?alt=media&token=0bf93a7c-19e6-4e27-97f1-e4bd0181ae21","id":"5a0a530f-89b3-4509-8c9c-6eac26593abd","width":1344,"height":974,"filename":"spinner plugin workssss_2.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2F536b45ae-0b63-45b1-a96b-2742eced73c8.png?alt=media&token=0b2c599e-140d-4ff5-8040-8d01752a82d8","id":"536b45ae-0b63-45b1-a96b-2742eced73c8","width":1125,"height":2436,"filename":"IMG_8884.PNG","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZ3yqnk7WXyraK6WboYum%2Faa52b7ee-7d04-4765-9de7-e7bb5d703f67.mp4?alt=media&token=1a877fa1-4b86-42bf-aa0f-105a47174d1c","id":"aa52b7ee-7d04-4765-9de7-e7bb5d703f67","width":890,"height":644,"filename":"Game of Strife Small_2.mp4","type":"video/mp4","caption":"","border":false}]}
```

Game of Strife

### The product

Orquestra studio is a tool that combines creation, orchestration, and visualization of quantum and classical computing workflows to solve enterprise problems. Quantum engineers and scientists come together in this tool to manage and deploy quantum-ready applications made by Zapata and corporate teams.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2Fbc1a0589-1842-444a-8254-053c46795745.png?alt=media&token=2773496c-9566-4fea-b3e8-588038e598a1","id":"bc1a0589-1842-444a-8254-053c46795745","width":2880,"height":1621,"filename":"Orquestra Studio Ad 03.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F7d7399c7-209d-4dac-a0bf-01c45170b816.png?alt=media&token=76af5090-b914-4994-b6c9-a5303dc52de0","id":"7d7399c7-209d-4dac-a0bf-01c45170b816","width":2881,"height":1620,"filename":"Orquestra Studio Ad 06.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F5ae6d0b8-6149-4357-bffd-ebdf9f3405ad.png?alt=media&token=883d3cd8-259e-4a81-98b8-577c20b21a9d","id":"5ae6d0b8-6149-4357-bffd-ebdf9f3405ad","width":2050,"height":1536,"filename":"iPad Pro 12.9_ - 3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F80c675d6-2ab9-4a3b-8c00-d3a6837be029.png?alt=media&token=dcd11776-f1cb-4d89-aa81-03a36e8b7c0c","id":"80c675d6-2ab9-4a3b-8c00-d3a6837be029","width":2049,"height":1536,"filename":"iPad Pro 12.9_ - 2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2Ff1d68fa5-e3ba-4667-8bb9-e07b6a566507.png?alt=media&token=7d32d03c-de51-44ae-91cc-c5de719996dc","id":"f1d68fa5-e3ba-4667-8bb9-e07b6a566507","width":2049,"height":1536,"filename":"iPad Pro 12.9_ - 7.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2Fba85bbbe-99da-4e29-9270-a3dbb0d9e7f3.png?alt=media&token=0b14f6c9-bd14-41f5-ad36-25b7bd348dbe","id":"ba85bbbe-99da-4e29-9270-a3dbb0d9e7f3","width":2050,"height":1536,"filename":"iPad Pro 12.9_ - 8.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F07f723a5-fca1-4783-a6f9-6b79f4e155cf.png?alt=media&token=65a63f56-3d03-4330-af06-80c9ada8f75a","id":"07f723a5-fca1-4783-a6f9-6b79f4e155cf","width":2049,"height":1536,"filename":"iPad Pro 12.9_ - 11.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F8f996ae3-797e-4c7f-82a0-e6f170100f89.png?alt=media&token=b9e25987-0393-447f-ac75-078390e136aa","id":"8f996ae3-797e-4c7f-82a0-e6f170100f89","width":2049,"height":1536,"filename":"iPad Pro 12.9_ - 15.png","type":"image/png","caption":"","border":false}]}
```

### The design system

The system for Orquestra studio follows the VS Code visual language closely and makes modifications only inside of new panels to give users an integrated experience. The initial prototypes were tested by users flowing through the experience in an electron app with an embedded Figma view inside to give the illusion of a real experience that they could give honest feedback on.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2Ffaeabfff-5266-4348-a89b-4189c2880735.png?alt=media&token=cdf3e48e-4f2c-41bc-ab81-77f0b183aa45","id":"faeabfff-5266-4348-a89b-4189c2880735","width":1004,"height":1892,"filename":"Screen Shot 2022-06-29 at 2.13.58 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2Fac23b570-9c97-4950-ad40-f062b9a5ba3f.png?alt=media&token=48d1be1a-e852-47db-bf4a-d712015b6a57","id":"ac23b570-9c97-4950-ad40-f062b9a5ba3f","width":2881,"height":1620,"filename":"Prototype page 05.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F304cd0d4-a602-42d2-b999-9ec1ec621a06.png?alt=media&token=0314b688-b30e-454e-8b67-cbe9d9c08d52","id":"304cd0d4-a602-42d2-b999-9ec1ec621a06","width":2880,"height":1621,"filename":"Prototype page 14.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F24bec2a9-31dd-4241-ba7b-aa64a67eb26a.png?alt=media&token=6830b066-1c33-47eb-acf6-7b6dad04c809","id":"24bec2a9-31dd-4241-ba7b-aa64a67eb26a","width":2881,"height":1620,"filename":"Styles page 01.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FZcFdEgRmiaEKR7Hmuicf%2F5efc8c97-dfcc-4dcf-bfd1-7d11c79cd8e3.png?alt=media&token=aba01591-9fe2-430a-8c6b-1c935f8a2ca2","id":"5efc8c97-dfcc-4dcf-bfd1-7d11c79cd8e3","width":2881,"height":1620,"filename":"Components page 01.png","type":"image/png","caption":"","border":false}]}
```

Orquestra Studio Design System

I created the Wistia tiny TV for fun, but mostly to immortalize the wit and charm of Wistia marketing content. [Stephen Petto](https://www.stephenpetto.com/) created a Wistia spot with the tiny TV shown in its full glory.

```cv
vimeo
{"url":"https://vimeo.com/514340843/69f178d4b5","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/1064905193-554c290eaf056d989cda167de0e7320b9e3b30963d9c860061b3b1d349891576-d_295x166"}
```

Build log photos below–

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Foij2NlTVdHuRWkGo4C8a%2Fc13d7dd0-ec9d-4dd5-b6d1-59bf71cadd3b.jpg?alt=media&token=dc5252c8-9531-421d-8e5b-cdd89feadea8","id":"c13d7dd0-ec9d-4dd5-b6d1-59bf71cadd3b","width":2935,"height":3914,"filename":"IMG_1700.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Foij2NlTVdHuRWkGo4C8a%2Fa7c42f60-4ca5-45e7-997b-f9d4008e9586.jpg?alt=media&token=47dc171c-bd75-411b-9b9c-4ba99575f365","id":"a7c42f60-4ca5-45e7-997b-f9d4008e9586","width":2958,"height":3944,"filename":"IMG_1698.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Foij2NlTVdHuRWkGo4C8a%2F93eda253-2d30-4976-a0e4-c0ff2d2ecca5.jpg?alt=media&token=33251e76-01ef-4f18-8b3d-379fd2ff0434","id":"93eda253-2d30-4976-a0e4-c0ff2d2ecca5","width":4032,"height":3024,"filename":"IMG_1707.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Foij2NlTVdHuRWkGo4C8a%2Fef04aafa-6f1e-45f2-b963-ff027dbca2c6.jpg?alt=media&token=52cb2364-d3e2-4ae1-90e1-698da3fce6da","id":"ef04aafa-6f1e-45f2-b963-ff027dbca2c6","width":2852,"height":3860,"filename":"IMG_1712.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2Foij2NlTVdHuRWkGo4C8a%2F3757d81b-c097-4ec6-8c47-ee548da63503.jpg?alt=media&token=8d526b5b-29e5-48b5-8045-306ea25f2233","id":"3757d81b-c097-4ec6-8c47-ee548da63503","width":3024,"height":4032,"filename":"IMG_1713.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Some sample button presses after completion–

```cv
vimeo
{"url":"https://vimeo.com/725471982/df4c80031f","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/1460481748-9426cd0ffa55373eaf5bebcfcdcb02de2a8c53d90a0aea86d86f50779c740656-d_295x166"}
```

Wistia Tiny TV

Anthropogenic's first software product, Scope 6 allows companies to set tactical goals and covenants using tracked sustainability assets.

### The Brand

Another large part of the work was creating a brand system that would power other products within Scope 6's network, the first of which being [Earth API](https://www.hge.earth/) (out now for public use!), which would help to power some of the reporting data that Scope 6 uses for verification of progress towards climate goals. I created a leaf-shaped S inside of a hexagon that could be re-shifted for other letters fairly easily.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F9f678db8-56d6-41ae-af93-41c27ef910c4.png?alt=media&token=419ab6fe-2f4d-4144-ae8e-45fe447a1fa4","id":"9f678db8-56d6-41ae-af93-41c27ef910c4","width":1921,"height":1081,"filename":"Slide 16_9 - 25.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F8c9d0288-1cb8-4057-843b-ffb57e387236.png?alt=media&token=08d6a54e-57bc-4daf-82d7-20b18a8a344e","id":"8c9d0288-1cb8-4057-843b-ffb57e387236","width":1920,"height":1081,"filename":"Slide 16_9 - 31.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F2aba90b7-9da6-4bc5-98cd-6d669ee41914.png?alt=media&token=cb8741fd-3804-4872-b828-96f3be5c1d9b","id":"2aba90b7-9da6-4bc5-98cd-6d669ee41914","width":1921,"height":1081,"filename":"Slide 16_9 - 24.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F9d542450-94f0-4268-b84e-c956c87fcd77.png?alt=media&token=b018a446-d213-43df-81ad-828d408f0e60","id":"9d542450-94f0-4268-b84e-c956c87fcd77","width":2880,"height":1621,"filename":"Slide 16_9 - 53.png","type":"image/png","caption":"","border":false}]}
```

Everything about Scope 6 was leading with data. The team is rooted in science and factual accuracy before anything else. To channel this, I used generative and algorithmic solutions for many of the brand's elements, along with bringing in organically rhythmic shapes and patterns to still give the brand some natural roots.

These generative approaches showed up first when creating the photography style for the brand, overlaying custom-shaped half-tone patterns onto shadows in the photos as a way to create new textures on top of any photo.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F09e24605-a1b6-44b1-96b1-d7947342d762.png?alt=media&token=f16dd52d-e1cd-442f-ab38-415c2bedb547","id":"09e24605-a1b6-44b1-96b1-d7947342d762","width":1921,"height":1080,"filename":"Slide 16_9 - 38.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Ffd30d3a5-7bc4-441c-a90c-ae6ba45c3894.png?alt=media&token=71a375ce-bd6b-4922-835a-a14e97fec684","id":"fd30d3a5-7bc4-441c-a90c-ae6ba45c3894","width":1920,"height":1080,"filename":"Slide 16_9 - 48.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F55e69158-4b72-4586-8948-88a61414a5b4.png?alt=media&token=6d4f85b6-3990-4e56-84fc-28d3b5a9cf0d","id":"55e69158-4b72-4586-8948-88a61414a5b4","width":1920,"height":1080,"filename":"Slide 16_9 - 47.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F1e3751d8-c8b9-4682-918b-f5fba102a268.png?alt=media&token=e0a5cb97-2017-4846-b167-40401f376679","id":"1e3751d8-c8b9-4682-918b-f5fba102a268","width":1921,"height":1080,"filename":"Slide 16_9 - 36.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Ffc43b5c1-7372-4c53-9c82-47d9bb8c28a0.png?alt=media&token=d55c729b-37c0-4dd1-8b41-071e1aa8b76a","id":"fc43b5c1-7372-4c53-9c82-47d9bb8c28a0","width":1921,"height":1080,"filename":"Slide 16_9 - 40.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F4cbee444-2637-471d-8bcb-75d1df4c4b6d.png?alt=media&token=374cab07-95df-4a43-830d-c7f2bdb9f235","id":"4cbee444-2637-471d-8bcb-75d1df4c4b6d","width":1921,"height":1080,"filename":"Slide 16_9 - 35.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fde3e8e6f-3811-4711-a5f7-5f0c17a517c3.png?alt=media&token=1265f2ba-afa2-4d10-9c6c-a4c0e3755363","id":"de3e8e6f-3811-4711-a5f7-5f0c17a517c3","width":1921,"height":1080,"filename":"Slide 16_9 - 33.png","type":"image/png","caption":"","border":false}]}
```

I also wrote a small reaction-diffusion algorithm to generate noise patterns for the brand, along with others that I put together into a Figma component tiling tool. This way, anyone on the team can quickly create an on-brand organic texture with a varying color palette without any technical knowledge in Figma.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Ff96bc461-3e33-4904-87db-9db40fa58d97.png?alt=media&token=ba98fe30-3efa-4814-b2eb-bcaf4d8d14b7","id":"f96bc461-3e33-4904-87db-9db40fa58d97","width":3468,"height":1816,"filename":"Screen Shot 2022-06-28 at 10.32.27 PM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F5c33cc77-233b-4670-8158-46534bb54000.jpg?alt=media&token=fa0b4d80-3ab8-40d8-87cc-feb425b659a6","id":"5c33cc77-233b-4670-8158-46534bb54000","width":1024,"height":1024,"filename":"turing1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fef3daaab-923a-4f45-a4ae-fe4e44964ffc.jpg?alt=media&token=4dd1a1a9-f2a7-40d5-87a5-0dbf4e578927","id":"ef3daaab-923a-4f45-a4ae-fe4e44964ffc","width":1024,"height":1024,"filename":"turing2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F4fa9d586-279b-4868-b9b4-fd11c9d357de.png?alt=media&token=62e0f5af-6aad-44d7-ba54-7827f30f9dfa","id":"4fa9d586-279b-4868-b9b4-fd11c9d357de","width":2001,"height":2001,"filename":"Tile 20.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fecb6605e-32b8-4dc0-a682-484f49b0d16d.png?alt=media&token=8f9b93cd-776b-4df5-aaa4-1d20ccaf67b0","id":"ecb6605e-32b8-4dc0-a682-484f49b0d16d","width":2001,"height":2001,"filename":"Tile 46.png","type":"image/png","caption":"","border":false}]}
```

(Shown Above: The top part of the Figma tool for choosing a tiling pattern and recoloring, Then some raw outputs from the algorithm, and then some vectorized colorized exports from the Figma tool.)

As a final element to bring more fun and grounding natural elements into the brand, I created a set of illustrations of different animals stylized to fit into abstracted financial and scientific data charts. The animals are used inside the app interface in whimsical ways to bring some lightness into the dreary data.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fe1126a4e-39b8-4cb8-b55a-b192a8f434d3.png?alt=media&token=b31e7c2f-51a1-44bf-b979-27a41d7cd42a","id":"e1126a4e-39b8-4cb8-b55a-b192a8f434d3","width":2881,"height":1621,"filename":"Slide 16_9 - 44.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F4aa530da-c9f7-4a33-99ae-6d41f45296eb.png?alt=media&token=3259272b-acb7-4cff-8e87-b8348ead91a6","id":"4aa530da-c9f7-4a33-99ae-6d41f45296eb","width":2881,"height":1621,"filename":"Slide 16_9 - 45.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fabccd8b7-80cd-450a-90c0-110d0a2c85fa.png?alt=media&token=8850d2c6-52a3-4a48-a6e9-e4d5b0e8357d","id":"abccd8b7-80cd-450a-90c0-110d0a2c85fa","width":2881,"height":1621,"filename":"Slide 16_9 - 46.png","type":"image/png","caption":"","border":false}]}
```

### The Product

I created a design system in Figma for the team that powered initial designs for some of the first dashboards and flows for the Scope 6 interface.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Febd4fc4a-d5dd-4c98-ae8c-3410772dc810.jpg?alt=media&token=4b667ba0-b2b7-4316-a012-ae859562dc69","id":"ebd4fc4a-d5dd-4c98-ae8c-3410772dc810","width":6400,"height":4400,"filename":"Bond Creator Macbook Pro.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F1f691b47-81bb-46ce-9cf1-ebe4c6b297e2.jpg?alt=media&token=b918bc3f-ed3f-4ee9-bc84-3f4dcd5b50b8","id":"1f691b47-81bb-46ce-9cf1-ebe4c6b297e2","width":6400,"height":4400,"filename":"Customer View iPad Pro.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Since everything is about leading with data with Scope 6, a large part of the project was linking together a custom Apache E-Charts theme with Figma component counterparts. These replications give the design team a high-fidelity view of what they can generate in E-Charts so that it will be consistently on-brand and carry through color, type, stroke, and labels every time they make something.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fa9ccf924-acd8-41e1-a5ee-b71b22dc82fa.png?alt=media&token=e00cc630-8d44-46b8-ad97-2a732b2a60e9","id":"a9ccf924-acd8-41e1-a5ee-b71b22dc82fa","width":2881,"height":1621,"filename":"Slide 16_9 - 54.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fa897e422-a081-4b35-aa17-4676a9103708.png?alt=media&token=bc57a29b-29df-4406-ac00-04c8079100d5","id":"a897e422-a081-4b35-aa17-4676a9103708","width":2881,"height":1621,"filename":"Slide 16_9 - 55.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2F8f872701-650f-4a2d-86d3-3c92f3b586ad.png?alt=media&token=f5c9f9f6-8066-45aa-8c05-a46500b4c87b","id":"8f872701-650f-4a2d-86d3-3c92f3b586ad","width":2881,"height":1621,"filename":"Slide 16_9 - 57.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FnEBmi4fVXdfpncfiE1802qnjBLK2%2FyVvXEFR6yrOpKzwSwfIN%2Fe126ebce-7366-45e1-99dd-88bff367c53e.png?alt=media&token=c816b79e-3bc4-4133-818d-1211efc81937","id":"e126ebce-7366-45e1-99dd-88bff367c53e","width":2881,"height":1621,"filename":"Slide 16_9 - 56.png","type":"image/png","caption":"","border":false}]}
```

Scope 6 Product & Brand

Now accepting contract work, small weekly allotments available for brand and interaction design.

Brand and Interaction

Why you should keep making stuff by hand

While an object is just a thing that serves its purpose until it’s tossed out, an artifact sparks an invisible conversation, a connection between the human who made it and the human experiencing it. This piece speaks to my view on putting your sense of self into creating and design an artifact.

From Fungal Networks to Connected Businesses

A prototype diary of a web3 biomimicry communications project done while I was building at IDEO CoLab.

Retirement Planning for the Gig Economist

A prototype diary of an IoT financial futures project for Gig workers made in collaboration with Shuya Gong while I was building at IDEO CoLab.

Specializing Web Design, Interactive Media, and Digital Fabrication.

Featured on Fonts In Use for my designs using Cera Pro and Sentinel for IDEO CoLab's original website before the re-design.

IDEO CoLab Website

A feature of me speaking at CoLab's Annual Blueprint event in 2018 about the Three Things prototype for urban streaming data exploration and simulation.

Three Things: An IDEO CoLab Prototype

Featured on One Page Love for the design and development of the Hub Crawl EU event website.

Hub Crawl EU

A piece from the Bitter Southerner on drag culture at Happy Motoring in Tallahassee, FL, a redevelopment that I helped lead design for while heading Foremost Creative.

Drag Queens in the Backyard Playing Bingo

Featured on One Page Love for the design and development of a digital/physical educational design book series I created.

Construction Papers

I created a brand for Goldielox along with crafting 48 tile illustrations and packaging designs for their first mahjong set. The Menschie Mahjong set couples Chinese traditional visuals with symbols of Judaica in search of bringing more players into the world of Mahjong.

During my time leading Foremost, we purchased an old mid-century property, an Esso gas station, and re-developed it into a community culture and gathering center.

I created art direction and web designs for the U.S. Office of the Surgeon General's landmark release of a new advisory highlighting the epidemic of loneliness in America, including the final cover design for the Advisory.

I created a brand, visual identity, and animations for the U.S. Office of the Surgeon General's first-ever podcast. The project was part of a new set of initiatives on health misinformation, youth mental health, and clinician burnout that I led up at OSG supported by our design team.

House Calls Podcast

I created the visual design and component system for Zapata's flagship quantum orchestration software– Orquestra Studio. Created to be natively integrated into VS Code, the product acts as an extension of the quantum scientist or engineer's existing toolkit to bring more power directly to their fingertips at enterprise scale.

Orquestra Studio

I crafted a printed card deck and boxes for the U.S. Surgeon General to hand out on his Made to Connect Tour to colleges and universities around America to talk with students about loneliness and social isolation. The cards provide small example actions for someone to take as part of the 5 for 5 Challenge, where participants take 5 minutes for 5 days to practice social connection exercises. The printed deck is a counterpart to a digital deck available on the surgeongeneral.gov.

I created a visual system and product designs for Scope 6, a tool that leverages decentralized and classical web technologies to create full transparency systems for sustainability-linked financial assets to create a culture of carbon accountability in the enterprise.

I created a tool for creating puzzles in Figma using any image, 500 pieces only.

I created a brand and visual system for a local food co-op in Watertown, MA. We're accepting memberships now!

I've made many tools, plugins, and templates for the Figma community, some more useful than others. Over the years I've created Figma featured games such as the Game of Strife (which at one point was included as a default template type in the Figma create new modal), and the Figsaw Puzzler (which lets you do puzzles with your friends in Figma), each with thousands of duplications on the community.

During the beginning of the pandemic, I created a 2020 edition of a Game of Life format board game in Figma called the Game of Strife. It became so popular that at one point it was a template option in Figma's "Create New" menu under the games category.

I created a tiny functioning branded Wistia TV containing all of their video content in a bite-size, multi-channel package.

A talk I gave with Jess Freaner and Wenting Guo on designing for augmented intelligence. My portion of the group talk covered a walkthrough of a project that my team at IDEO produced for Pillpack in an effort to create more empathy for customers who are being interacted with over customer service lines using generative visuals and a data model that call-center employees could use on the fly.

Design for Augmented Intelligence

A talk on digital prototyping tooling and workflows that we used in the CoLab studio, given to the Tallahassee AIGA organization. The talk covered the meaning of prototyping as it stands in IDEO culture, and how we get to something engaging enough to want in just two weeks.

A Night with IDEO CoLab | Digital Prototyping

Directing Interaction Design for the US OSG Digital Innovation Group.

Interaction Design Director

I design interactive brand experiences, visual elements, and product interfaces for Station in an attempt to empower a new generation of decentralized workforce contributors.

Product Designer

Came on as a front-end developer and shifted into a creative direction role after working on multiple brand projects. Responsible for directing designers, developing brands, and leading the execution of design concepts for various local and national clients. Day to day activities including assessment of business needs, creative direction, designing for both print and digital media, and a strong base in concept creation and project iteration.

Creative Director & Lead Designer

Worked on a flagship product team creating prototypes and experiences of future product features and tools. Helped to forward emerging project opportunities focused on creating a cohesive produce ecosystem through design-thinking exercises and structured activities with a project team.

Sr. Experience Designer, Creative Cloud

At Bright Red / TBWA, I designed and created advertisements and brand elements for both national and internationally clients. Day-to-day activities included art and creative direction, designing for both print and digital media, and a strong base in concept creation and project iteration.

Assigned clients included Pilot Pens, Club Med, Visit Florida, Renaissance Aruba, and more.

Digital Product Designer / Art Director

Designed, prototyped, and built innovative future experiences at IDEO CoLab working with distributed web and data-driven intelligence topics.

An early member of the core team, I shaped the visual brand presence and maker culture at CoLab. I helped lead teams on projects over multiple prototyping sprints every year and helped them to craft new design patterns for blockchain, XR, IoT, and machine learning products.

Sr. Visual & Interaction Design Lead

Headed up the design team trying to re-shape how we think about quantum computing in the enterprise.

Led design efforts and built a design system for Zapata's flagship product, Orquestra, a software tool for quantum orchestration. Built out marketing projects including web component systems, brand video and animations, as well as design for an internal brand and show series.

Head of Design

Designed & conceptualized future brand elements for the University. Also created ad layouts and small print projects.

Graphic Designer

Hired and led a design team for the US OSG Digital Innovation Group. Designed an internal visual web design system for the Office built off of USWDS standards. Designed and produced visuals for campaigns addressing Health misinformation, Youth mental health, and Healthcare worker burnout. Designed a brand for the Office's first podcast: House Calls with Dr. Vivek Murthy.

Design Director

Co-founded a creative collective of freelancers and builders–Foremost. We worked to "Build things Better". I focused on crafting brand experiences for great companies, enhanced through attention to detail on all aspects of brand development, product design, and urban development. Day to day activities included product design and development, sketching buildings, staring at color swatches, shooting photos in studio, and building websites and apps.

Our largest redevelopment project came in the form of Happy Motoring, a mid-century era Esso gas station re-developed into a community cultural gathering space and eatery. The project was featured in the Bitter Southerner and multiple local publications.

Jacob Waites

2024

2023

2022